Music Issue - Breaking the band
Band manager gets acts together
Claire Ashton owns Jet Tank Management. She works with Atlanta modern-rock band Jil Station, Ohio pop-punk group Ten Count Fall and, until recently, managed Bain Mattox. She tries to help each artist grow beyond local fame into regional and, hopefully, national success. The art of management is a misunderstood role within the music industry. Many young acts, fearful of slicing up their meager earnings with an outsider, decide to go it alone without a manager — until they realize they need a manager to reach the next level. Ashton explains why even baby bands can use a little help.</
What management really is, honestly, is creating a plan and giving it to every other part of your team. I work with an agent, a publicist and a lawyer. [I] work to get each of those positions filled for a band, and then make sure they work together for the band's best interest.</
The biggest challenge is to make sure the band is always working. As you know by looking at a bunch of famous artists, say Britney Spears, they're [always in and out] of the limelight. It's a challenge to make sure that your band is moving forward and they're not out of the spotlight too long.</
I think that a band can only do so much. I know it's a really daunting task – "How can I conquer Atlanta? How do I become popular and well-known there?" Well, it's an even bigger task to do that regionally or nationally. I don't think a band can get to the regional or national level without additional help. So the biggest thing a manager does, in my opinion, is break you out of your home market and into a bigger market.</
I think the key, besides just networking and getting [a band's] name out there, is grassroots promotion. There are so many tools that people can use to break a band now, including MySpace and movie and TV placement. ... With one of my artists, we even use a reps program, where reps across the nation go into high schools and sell CDs. You have to be creative, and it's different for every band.</
It's hard to explain what I do, because I do something completely different for each person. I think you have to listen to the artists. Every artist wants something different. One artist wants to be on a label and make a ton of money. The other artist wants all their creative control, and they don't want any label or anyone to have any input. Another artist doesn't care about being in a studio, they just like touring. Every person is different.
??Music Issue 2007
Music Issue Bradford Cox of Deerhunter: The gift and the curse Singer takes a stand BY RODNEY CARMICHAEL Music Issue 'You say you wanna revolution' 7-inch vinyl revival puts new spin on ATL rock scene BY RODNEY CARMICHAEL Music Issue Shy D and Tony MF Rock: Original ATLiens MC Shy D sowed hip-hop seeds into Georgia red clay BY RONI SARIG Music Issue Fabo: Ode to a Bankhead hardhead Rapper dances around critics BY MAURICE G. GARLAND AND RODNEY CARMICHAEL Music Issue Juju B. Solomon: Labor of love Juju B. Solomon brings folk home BY CHAD RADFORD Music Issue Rock around the clock Working-class musicians toil their way to the top Music Issue Janelle Monae: Dreamgirl Singer goes back to the future BY MOSI REEVES Music Issue Zac Brown: Two thumbs up (a critic's ass) Singer/guitarist flies under the critical radar — and straight to fans BY LEE VALENTINE SMITH Music Issue Hear and now CL critics pick the cream of Atlanta's current crop
??Georgia Music Directory 2007
Music Issue Setting the stage Sweetwood invites rising talent to Masquerade BY MOSI REEVES Music Issue Can't knock the hustle Unsigned artist masters self-promotion BY RODNEY CARMICHAEL Music Issue Rockin' the cradle Why WRAS-FM shows locals love BY RODNEY CARMICHAEL Music Issue Breaking the band Band manager gets acts together BY MOSI REEVES Music Issue Georgia Music Directory Search for Georgia bands, DJs, musicians and more; or register your own group or service – it's free!