SCAD FASH Exhibition: "Face Value"
From the venue:
Gary Lockwood, aka Freehand Profit, meticulously deconstructs rare, expensive, highly sought-after, and classic sneakers into elaborate masks. Inspired by hip-hop culture, he samples and remixes the raw materials into sacred objects that he imbues with protective properties against contemporary injustices and crises like civil unrest, war, and climate change. Acutely aware of the historical importance of masks across time, place, and peoples, Lockwood reflects on subcultural identities. Retaining the markings and style of the original shoes — including the Nike Air Max, Travis Scott Jordan 1s, Yeezys, glow-in-the-dark Doernbecher Jordans, Nike SB Dunks, and Asics — the fantastical, three-dimensional masks likewise engage ideas of real and perceived value. Ultimately, Lockwood’s works are homages to the emcees, DJs, graffiti artists, and b-boys who laid the foundation for hip-hop and sneaker culture. Featuring more than 30 works borrowed from collectors around the world, Face Value is Lockwood’s first museum exhibition.